 |
 |
 |
 |
 |
Sarah McCartney is best known for writing Lush Times, Lush Natural Handmade Cosmetics' newspaper.
Her company, Little Max, advises organizations on solving problems and overcoming obstacles. She also teaches research and
information management part time to post-graduate marketing students as a penance for spending so much time enjoying
herself.
She was born in Saltburn-by-the-Sea and set up her first business aged 9, selling Dymo name tapes to her classmates, but her
mum made her give the money back. She was educated at Boldon Comprehensive School (where she held records for O Levels
and the long jump) and Durham University. Sarah spent six years in advertising and six in marketing at the Guardian and
Observer, then studied marketing and corporate strategy at TVU School of Business.
In November 2005, she also launched her first book, titled The Fake Factor, a fascinating analysis of the highly controversial,
taboo area of fake brands and what motivates people to buy them.
Sarah is a qualified yoga teacher and recently set up Yogateds.com, a joint venture with her mum, who has finally overcome her
aversion to commerce. She lives in West London in a home full of interesting objects including a noisy Burmese cat and a very
tolerant husband.
You can reach Sarah via sarah@littlemax.co.uk.
Her company, Little Max, advises organizations on solving problems and overcoming obstacles. She also teaches research and
information management part time to post-graduate marketing students as a penance for spending so much time enjoying
herself.
She was born in Saltburn-by-the-Sea and set up her first business aged 9, selling Dymo name tapes to her classmates, but her
mum made her give the money back. She was educated at Boldon Comprehensive School (where she held records for O Levels
and the long jump) and Durham University. Sarah spent six years in advertising and six in marketing at the Guardian and
Observer, then studied marketing and corporate strategy at TVU School of Business.
In November 2005, she also launched her first book, titled The Fake Factor, a fascinating analysis of the highly controversial,
taboo area of fake brands and what motivates people to buy them.
Sarah is a qualified yoga teacher and recently set up Yogateds.com, a joint venture with her mum, who has finally overcome her
aversion to commerce. She lives in West London in a home full of interesting objects including a noisy Burmese cat and a very
tolerant husband.
You can reach Sarah via sarah@littlemax.co.uk.
 |